by Holly Fink, Ruckus Media Group Marketing Specialist
We believe in the power of the story here at Ruckus Mobile Media. It’s built into the human psyche. We learn from fictional tales and identify with the characters in the stories, some of whom remain with us our whole lives.
According to marketing pro Seth Godin this week on his blog, people are moved by stories, drama, hints, clues and discovery. We know that our offerings have all the features of a good story, and so much more. Words, pictures, music and dynamics made possible by touch screen technology are woven together to tell original stories to entrance and expand children’s imaginations. Stories stay with a child forever, and what better way to be introduced to a classic tale than on the iPhone, iPad, Droid or other mobile media platform? It’s the wave of our children’s futures.
In addition, we don’t believe that the quality of the old has to be sacrificed for the new, which is why the titles you see in the screen shots below – The Velveteen Rabbit, John Henry, Pecos Bill, Tom Thumb and Johnny Appleseed – are the first of our stories to launch. You’ll recognize these stories from your childhood. They’re the stories you want your children to grow up with, simply retouched to include high quality animation and additional features such as voice recording, games and interactivity.
By featuring well-known narrators (perhaps you recognize a few of them? Meryl Streep, Denzel Washington and Robin Williams are among the names) and music by renowned musicians (B.B. King and Elvis Costello, to name a few), each story is destined to be a unique experience for you and your child – one that your child will enjoy over and over again.
Here are some screen shots from the first five releases set to launch in the upcoming weeks. We love how they’re coming together and can’t wait until you experience them for yourselves. If you are itching for more, please check out our videos on You Tube. We’d love to get your feedback when you do.