Giving Kids What They Like Most in an App
Jim Young, Chief Operating Officer
Great stories, told well, is an art form that has endured the test of time. That’s why we’ve joined forces with Rabbit Ears Entertainment for our initial launch. They share the belief that quality entertainment can enhance a child’s appreciation of literature, art and music while also having fun. By combining today’s most well-known, talented celebrities with great musicians and beautiful animation we can inspire children to appreciate and learn to love classic tales, art and music as much as we do.
The apps that we’ve launched include all of these ingredients, and many more. They are classic stories like The Velveteeen Rabbit and Pecos Bill whose magic is enjoyed by adults and children alike. Our apps are extremely unique as they combine a celebrity telling the story with wonderful animation and music. In addition, these apps include additional features in which you can read the story, watch the video or record your own voice. I am blessed to have two wonderful and curious kids. They can’t keep their hands off of my phone or ipad. But kids aren’t the only ones who enjoy the features of our apps. Our app’s record-your-own voice option allows parents to stay close to their children even when they are far away. For me this is really a nice feature. Whether I am off on a business trip, working late (often lately) or just out to dinner, I am still able to tell my two children a bedtime story.
We’re lucky to have the original executive producing team from Rabbit Ears, Mark Sottnick and Doris Willhousky, working with us to maintain the original works and content but to help transform them into a ground-breaking, new experience. Together, we’re making sure not to let the technology drive the original works, but rather enhance the story and reading experience through a smart phone or tablet’s touch screen and recording capabilities.
We’ve retained the original video, illustration and narration and re-formatted it for the iPad,iPhone, iPod and soon to come, the Android. This has enabled us to give kids what they like most in an app, entertainment and interactivity.
Here’s the really fun stuff, our original storybook apps, soon to be released, incorporate even more features that kids love – hot spots, gaming, painting and story creation. We have partnered with many New York Times Bestselling authors (including Jon Scieszka, Rosemary Wells, Andrew Clements, Alan Katz and David Carter, to name a few) in agreement to develop original works. Unlike many children’s apps where touch screen technology is used as an add-on to the story, we at Ruckus believe the story comes first and the technology is used to propel the story. We even have an app where your child has to “drive” to another part of the story using the iPad’s accelerometer funcitionality. How cool is that! Our exclusive partnerships allow for terrific storytellers to develop and enhance their story even further, through technology and interactivity. And this is just the start!
This new art form marries and leverages todays everyday mobile devices so children can interact with a story in new and exciting ways. So, go ahead and check out our apps that launched this weekend in the iTunes store. We look forward to your feedback!