Archive for the ‘learning’ Category

Macaroni & Cheese Chef, Boo-Boo Kisser, Monster Scarer, and Reading Teacher

Posted by allyson on March 27th, 2012

… are just some of the many roles parents play.

I remember when I first learned to read. I remember when the words to my very favorite children’s book, Clotilda,  started to becomes clearer and sounding them out started to become easier.

I think about my childhood often as my oldest daughter, who at three-and-a-half, is starting to remind me of myself at that age. She has learned to write the letters in her name and while she struggles with the ‘Y’ every time, when she finally does get it, the proud look on her face warms my heart. Her interest in books is getting more and more profound. She asks me every day if today is “library day” and points out the Library when we drive through town.

(c) Cass Just Curious Photography

Where do parents begin to teach their kids to read? I think it starts with building a love for books and stories. Town libraries offer free, weekly story-times, some for babies as young as 6-months. We’ve read books before bed nearly every single night since my kids were infants (I’m a bit of a stickler for a routine). If there was ever a night that they didn’t want to read a book (rare!), my oldest would ask us to tell her a story. If we started with anything other than, ‘Once upon a time’ and ended with anything other than ‘Happily Ever After’, we were instantly corrected.


Where does new technology come in? An app is a great way to learn to read. And it’s a guilt-free excuse to let the kids use the iPad! When learning to read books, kids are dependent upon their index finger pointing to words and saying them aloud simultaneously. In most apps, this is done automatically with words highlighting or being underlined while spoken by a narrator. There are also options to turn the narration off so that your child can read alone. Other ways to introduce a love for words and letters is stenciling. Tracing is not only important for recognition, but also for muscle-memory and small-motor control.

Using the iPad as a learning tool not only allows parents to continue the use of a device that has gained popularity with their kids, but it also helps children gain necessary life skills. Reading along with the ponies from My Little Pony or the trucks like Chuck from Chuck & Friends, and reading classic books like Velveteen Rabbit and Thumbelina – these are brands that win with kids and story lines that contain popular, important messages.

Apps today make it easy to build a love of words and stories with your kids. To visit the full library of Ruckus Media Apps, please click here.

Help Us Spread the the Literacy Love

Posted by ruckusholly on March 15th, 2012

 Children Discovering ReadingDo you know any elementary, preschool or reading teachers? Or moms with great practical ideas for helping kids love to read? Or do you, yourself, have awesome tips to share – certain times of the day when you get your kids reading or strategies to inspire their love of reading?  We want to feature your tips with our fans!

We’re sure that  you (or people you know) have some tricks up your sleeve to help kids and families fall in love with reading — or practice reading basics without making it feel like work (or homework!).  Tips can be for emerging, beginning or independent readers — or feel free to send suggestions for all three!  They should be short and sweet (100-300) words and the more practical, the better.

Here are a few examples of the kinds of tips we’re looking for:

Introduce children to reading by showing them words that are important to them, such as their names. Encourage them to find the letters in their names whenever they encounter print—on a sign, in a book, and so on. After your kids are familiar with their own names, introduce the names of other members of your family.

Encourage tactile learners by having children practice writing letters in shaving cream on the table. Or try writing in sand, rice, or pasta. Get creative! What do you have around the house that your child could write in?

Help your child practice rhyming by inviting them to make up new verses to nursery rhymes or their favorite songs.  This could also help kids learn to match syllables to fit within the rhythm of a well-known song.

Even if your child cannot yet read, encourage them to become an active participant in the reading process by looking at the pictures and telling the story based upon what they see.  While your child is telling the story, ask questions to gauge understanding of key details in the story.

Email your creative reading tip and photograph to TeacherTips@RuckusMediaGroup.com or ParentTips@RuckusMediaGroup.com (whichever is applicable), if selected, we will credit the submission with your name and image, and post a link directly to your site or school if you’d like. Plus, you’ll also be eligible to receive a $10 iTunes gift card to select your choice of stories from the Ruckus library.  All the rules are featured here.

Don’t miss out on this great opportunity to get exposure, an iTunes gift card and to share your love of reading with us and our community.

An Award for My Little Pony: Twilight Sparkle, Teacher for a Day

Posted by ruckusholly on March 8th, 2012

Mom's Choice Award

My Little Pony: Twilight Sparkle, Teacher for a Day continues to surprise and amaze us.

Last month we were thrilled to learn that it achieved a huge milestone when it reached one million user sessions. That means that one million of you, or your child, have opened up the My Little Pony: Twilight Sparkle, Teacher for a Day app, produced with our partner, Hasbro.

And now we are proud to announce that our very own My Little Pony: Twilight Sparkle, Teacher for a Day has won a Gold Mom’s Choice Award® for Best In Family-Friendly Products (or Services)!  It joins three of our other apps in receiving this prestigious award – Chuck & Friends: Friend for the Long Haul, A Present for Milo and Spot the Dot.

The Mom’s Choice Awards® (MCA) is an awards program that recognizes authors, inventors, companies, parents and others for their efforts in creating quality family-friendly media, products and services.  Parents, educators, librarians and retailers rely on MCA evaluations when selecting quality materials forchildren and families.  The Mom’s Choice Awards® seal helps families and educators navigate the vast array of products and services and make informed decisions.

We knew that we had a terrific app with My Little Pony, but it’s nice to know that everyone else agrees. Available for any I.O.S device, a child can learn and play at the same time while enjoying a brand they know and love.  They can tap and tilt the screen in fun activities that move the action forward—learning new words, playing activities and watching videos.  The app is an engaging way to learn to read, packed full with rich, educational entertainment for beginning readers.

So, head over to the iTunes store to pick up a copy of our award-winning My Little Pony: Twilight Sparkle, Teacher for a Day and wish everyone included in its creation and development a heart felt congratulations in the comments below.

Calling All Parents, Teachers, Librarians and more: Reading Tips Wanted

Posted by ruckusholly on February 27th, 2012

Teacher and Parent TipsCalling all parents, childcare providers, teachers, reading specialists and literacy professionals including librarians!

We at Ruckus Media Group, creator of award-winning interactive storybooks for children, are looking for reading tips to stimulate children’s love of reading, both inside and outside the classroom. Who better to write those tips than you, the expert? We know that you work with children day in and day out to find that “just-right” way for each child to develop a love of reading, whether they are your own children or your students.

Please email your creative reading tip and photograph to TeacherTips@RuckusMediaGroup.com (if you are a specialist) or ParentTips@RuckusMediaGroup.com (if you are a parent). If your tip is chosen, we’ll credit the submission with your name and image, and post a link directly to your site or school. And, you’ll also be eligible to receive a $10 iTunes gift card to select your choice of stories from our library.

Here are the rules, terms and conditions (make sure you read the fine print before entering):

  • You must be at least 18 years old to enter.
  • Photos (high-resolution jpegs at a maximum size of 100 KB) must accompany all submissions, and should include your name, title, school (if applicable), city and state. If you would like us to link to your blog or website, please send us your URL.
  • Reading tip minimum word count: 25 words.
  • Only authors of tips selected by Ruckus Media Group will receive a $10 iTunes card.
  • All submitted reading tips will be reviewed by an education adviser appointed by Ruckus Media Group.
  • If selected, you must fill out a consent form (to be provided by Ruckus Media Group) certifying that you are the individual in the photos, that you are the individual identified by the submitted name and contact information, that all submitted information is true and accurate and that you own the copyright interest in all submitted materials and have the right to consent to Ruckus Media’s Group’s use of such materials.  You also agree to indemnify RMG against any and all liability to third-parties arising from RMG’s use of your submission as described below.
  • You grant Ruckus Media Group permission to use the submitted: tip, photo, name, school name and location information for any and all promotional purposes related to Ruckus Media Group.
  • Ruckus Media Group reserves the right to end this campaign at any time and to refuse acceptance of further submissions without notice.

 

We can’t wait to work together to continue our mission to create experiences through mobile devices that educate children and stimulate literacy.

Start sending your tips (you can send as many as you like) today and let’s motivate the world to read!

Moms and Tech Twitter Party – #RuckusMoms

Posted by ruckusholly on February 15th, 2012

Woman In The Grass With A ComputerJoin us on Twitter at @RuckusMedia on March 1st at 9pm ET as we chat about moms and tech WITH moms who tech!

Joining us will be four tech bloggers who will moderate and guide us as we talk about two topics close to their hearts and professional lives.  They are:  Beckie Mostello from Tech Talk for Moms, Heidi Leder from Coast 2 Coast MomJacqueline Cromwell from Nerd Family Blogs and Grace Duffy from Formerly Gracie.

We are fully aware that moms are power users of technology and social media.  Whether they’re programming their own web sites, using tech to stay organized, using Facebook and Twitter, writing blogs or thesis papers on their iPads or Macs, or using tech to help educate their children or balance their careers and family lives, moms and tech go together.  We’ll talk about all of these issues and more by chatting with the experts.

RSVP and join the party for a chance to win one of these prizes:

  • 6 FREE Months of the Premium version of Cozi, the #1 online calendar and organizing app for web and mobile.
  • $25 gift card to FashionPlaytes, the fun design your own clothes destination for ages 5-12.
  • Two copies of The Digital Mom Handbook, from the founders of ClassyMommy.com and MomGenerations.com, the ultimate guide to helping moms build successful careers at home by doing what they already do online – just better.
  • Blue Sky Planners, functional and stylish calendars.
  • Duo Pop and Duo Plink—the two newest iPad game accessories from Discovery Bay Games, created to unite traditional board game play with digital gaming for heads-up together time, $20 Apple Gift Card to purchase apps for game accessories, Highlights Magazines, and PopChips.
  • Ruckus Media Group app giveaways galore.
  • And more prizes soon to be announced!

To RSVP:

1. RSVP at twtvite: http://twtvite.com/RuckusMomsTech

2. Follow our moderators on Twitter (optional): @TechTalkforMoms @NerdMom @C2CMom @GraceDuffy

3. Sign up for the Ruckus Media Newsletter (optional): http://bit.ly/r2AOiN

4. Follow us on Pinterest: http://pinterest.com/ruckusmedia/ (optional)

5. Follow us on Facebook (optional): http://www.facebook.com/RuckusMediaGroup

6. Tweet this and follow us on Twitter (optional): Join @RuckusMedia for a twitter party about Moms and Tech on 3/1 at 9pm EST http://bit.ly/Ap61qc #RuckusMoms

“See” you all soon!

Inspiring Children Through Technology at the Darien Library

Posted by ruckusholly on February 10th, 2012

Here at Ruckus Media, storytelling is our priority.  Our mission is to create experiences through mobile devices that entertain toddlers to teens from their fingers to their minds. We are always looking for partners who feel the same way.  Libraries fall into that category, and we are constantly inspired by the strides being made by their efforts in the digital space.  This past October, we joined forces with School Library Journal for a Twitter Party about this very subject.  You can check out the party’s wrap-up.

The Darien Library is one such partner who feels the same way about digital storytelling as we do.  I have read about the tech initiatives that they have created to inspire digital children but wanted to experience them firsthand, so yesterday I headed over to meet with some of the folk behind the scenes to hear more.

The staff agrees that interactive storybooks and apps should not replace traditional books but that both can co-exist and support one another.  Their efforts to teach and inspire children about literacy via digital story-telling are truly inspiring and I want to share some of their educational methods here:

Darien LibraryFirst, I was introduced to an interactive e-book area.  Right in the middle of the children’s section, there’s an iPad mounted on a wall. It’s pre-loaded with an “App of the Day” for young children to experience. Children were gathered around the iPad, exploring its every touch and feel, and watching words and images slide across the screen.  It’s a great way to introduce children to the world of iPads and digital storytelling.

Then I was introduced to their Early Literacy iPad Kits.  Their six available kits to check out include an iPad 2 in a tote bag, pre-loaded with librarian-selected apps and eBooks designed to stimulate early literacy skills. The kits also include informationdarien library for grown-ups on using technology with young children, research on appropriate amounts of screentime, evaluating apps for children, and a list of the librarian-selected apps.

The kits may be borrowed for one week by parents of children ages 2 to 5.  I think these are brilliant and fantastic opportunities for parents and children to explore new technologies and digital storytelling.

They also have a Microsoft surface table, a table top, pre-loaded iPad with specialized apps like Chess.

The library really focuses on children as readers and creators and they offer classes to teach them more about the digital space (the levels go from Little Clicklets, Techplorers and i-Kids).  They realize that there is a current generation of digital kids and they are making every effort to provide the tools they need to be successful.

Lastly, they have just launched an initiative called “Appy Hour” which will give adults a chance to find out how to stay on top of the best apps.  Parents will be able to find out how to find the best apps for kids, for example.

What are your libraries doing to advance children’s technical skills and introduce the world of e-book and apps?  We’d love to hear in the comments below.

Our Newest Partnership Promotes Science, Kids and the Universal Love of Dinosaurs!

Posted by ruckusholly on February 9th, 2012

Dino Dan

Do you have dinosaur-loving kids?  Then you’re certainly familiar with Dino Dan, a Canadian/American television series for children seen in 100 countries around the world.  The award-winning series was created by Sinking Ship Entertainment and follows the adventures of a paleontologist-in-training and his friends, who uncover clues about the past and secrets of dinosaurs.

After announcing our recent partnerships with Cyberchase, which combines digital media with math, SeaWorld, which delves into the wonders of the sea, The Wiggles, which teaches kids valuable skills through music and fun and Crayola, which offers kids creative tools to learn, we are thrilled to announce our partnership with Dino Dan.  The brand teaches kids how to use scientific methods to explore and identify everyday problems.  As you can, we’re onto something here!

We have been granted worldwide English language rights to develop interactive DINO DAN e-books, enhanced e-books, interactive storybooks and story-based applications.   The new Ruckus digital storybooks, designed for children ages 4-8, will expand kids’ knowledge of dinosaurs and develop their scientific thinking and problem-solving skills as they build their literacy skills.  The first three storybooks will be available for mobile devices in April 2012.

To find out more about our upcoming DINO DAN apps, please check out the press release and sign up for our newsletter to stay on top of all our latest news!

 

With Cyberchase, Math is Everywhere (And So Are We!)

Posted by ruckusholly on February 2nd, 2012

CyberchaseToday we are thrilled to announce our first partnership with a PBS property, as well as the folks at WNET!  And it’s none other than Cyberchase, a favorite of so many our own children.

You’ve seen us recently buzz about partnerships with Hasbro, Crayola, SeaWorld and most recently, the Wiggles.  And now we’re adding Cyberchase!

Cyberchase is an enthralling series that inspires children to the real practicalities of mathematics.  As education is becoming more and more important in the space of children’s apps, we are honored to be a part of what this dynamic show is bringing to the table.  The Cyberchase apps will fuse math and problem-solving interactive stories with interactive components for parents. They will be the first suite of interactive storybooks from Ruckus that promote STEM (science, technology, engineering and math) learning, a critical area of focus in education and the heart of Cyberchase’s mission.

We have been granted worldwide right to develop interactive storybooks based on this Emmy-award winning PBS KIDS Go! math series.  The show airs on more than 300 public television channels nationwide and features a team of curious kids who use math and problem solving to outsmart a villain cyberchasein their adventurous quest to save Cyberspace.  We KNOW that our existing Ruckus fans are going to be excited as we are about our partnership, as well as all the Cyberchase fans out there in the cyber-verse!

The storybook applications, designed to inspire confidence in and enthusiasm for math for children ages 4 through 8 will operate on iPhone, iTouch, iPad and Android-enabled mobile devices and tablets.  Ruckus will release 12 titles each year in two reading and math levels with the first titles scheduled to release worldwide with English language distribution through iTunes at the App store in April 2012, followed by Android releases later in the year.

To read more about our relationship, check out the press release. And let us know how if you or your child is a big fan of Cyberchase, who your favorite characters are, what you like about the show and more in the comment section below.


 

 


 

App Production 101: Words from Our Art Director

Posted by ruckusholly on February 2nd, 2012

In the upcoming weeks, we are going to delve more into the process of App Production, as requested by many of you on Twitter and elsewhere.  First up, we have an explanation of who does what on each project by Pactrick Dorey, our Art Director, based out of our NYC office.  This is a very broad overview and we will try to get more into the specifics in the upcoming weeks.

 

my little pony

Here’s a break down of various peoples jobs that work on each app:

First, dancing pixies sprinkle fair dust on a iPad and speak some secret magic words and with a burst of light, an interactive story book app is born. (Just kidding!)

First,  a producer will work out with the client on the general concept of the app. For instance, if the story is based on an existing TV show episode or an original story, there are particular considerations.

Then a writer will write the original story or adapt it.

Once the story is ironed out, the producer will use it to create a rough storyboard which gets handed off to a few designers.

The designers will piece together story page art using existing images and digitally create some of the graphics from scratch and create animation.

Meanwhile, voice recording will take place and story’s narration begins.

When all the graphics and audio are complete and approved by the client, then everything will go to a team of developers to program the functionality.

At the end, the finished product gets delivered to Apple for their approval.

Once Apple approves it, then they will put the book in the iTunes App Store.

And voila, an app is born!


Inspiring Kids and Families to Connect with Animals and the Natural World

Posted by ruckusholly on January 17th, 2012

It’s another exciting day here at Ruckus Media.  We told you that we had a lot in store for 2012 and today we want to tell you about our partnership with SeaWorld Parks & Entertainment.  Together, we are launching a multi-year licensing deal to create digital storybooks that will inspire kids and families to connect with animals and the natural world. The stories will be based on SeaWorld’s animals, attractions and education and conservation efforts.

With this partnership, we’re growing our list of brands and favorite characters — adding to Hasbro and Crayola — but branching into a subject that kids and families love — science, nature, the environment.

We are also continuing to expand our emphasis on Social Good, following up our campaign with St. Jude Children’s Hospital.  Reflecting SeaWorld’s commitment to conservation, a portion of all the proceeds from the digital interactive books will be donated to the SeaWorld & Busch Gardens Conservation Fund. The Fund is a non-profit charitable foundation that supports wildlife research, habitat protection, animal rescue and conservation education around the world.

The first three books in the SeaWorld series will launch this spring, including three interactive storybooks for kids ages 3 to 8 thatSeaWorld appeal to emerging, beginning and independent readers. The interactive storybooks will connect kids with SeaWorld’s killer whales, penguins and sharks and will be available at the App store for Apple mobile devices. New children’s storybook apps will be released throughout the year.

For more information about our partnership with SeaWorld, read the press release that went out earlier.