This post was written by Lynn Smith, Director of New Business Development here at Ruckus. You can read about her background here.
We’re on to something here…
Moving from the print publishing world to the digital world is an exciting but daunting change to make, mainly because of the learning curve. When representing a print publisher, licensors understand what you do & how you do it (and so do you). A presentation could be as simple as saying the name of the company. Everyone knows it and wants to partner. However, coming to Digital, I find myself not only educating people about our company, but explaining the many facets of the digital publishing world. Therefore, instead of brand owners presenting to me… I am more often presenting to them. And I have found that the best way to show them what we do, is simply by reading a digital book with them. Following that, I not only get a coveted “A-ha” moment, I get a “wow, that’s amazing!” moment.
By way of example, at last year’s licensing show, I was late to a meeting (as everyone is at Licensing Show) and had only 20 minutes (in the food court of all places), before I had to run off to my next meeting. I gave a brief overview of our company & then quickly showed our Hasbro Chuck & Friends digital book. The licensor was floored. I returned from Licensing Show with significant interest, which turned into a more formal sit-down, which turned into an offer, which is now a collaborative, signed, partnership.
I am amazed daily by what my company is creating and ideas that we are generating. It takes a lot of talented minds, hard work, and passion to build the catalog we have, but I have to give credit where credit is due – because our producers make my job that much easier. To think that a 20 minute minute food court meeting would turn into a contract sounds crazy, but it’s not that far off when you experience our products.
And I figure… if I’m this fascinated by what we can do, imagine what our 4 year old consumers will do when they see it.