Archive for the ‘Publishing’ Category

Macaroni & Cheese Chef, Boo-Boo Kisser, Monster Scarer, and Reading Teacher

Posted by allyson on March 27th, 2012

… are just some of the many roles parents play.

I remember when I first learned to read. I remember when the words to my very favorite children’s book, Clotilda,  started to becomes clearer and sounding them out started to become easier.

I think about my childhood often as my oldest daughter, who at three-and-a-half, is starting to remind me of myself at that age. She has learned to write the letters in her name and while she struggles with the ‘Y’ every time, when she finally does get it, the proud look on her face warms my heart. Her interest in books is getting more and more profound. She asks me every day if today is “library day” and points out the Library when we drive through town.

(c) Cass Just Curious Photography

Where do parents begin to teach their kids to read? I think it starts with building a love for books and stories. Town libraries offer free, weekly story-times, some for babies as young as 6-months. We’ve read books before bed nearly every single night since my kids were infants (I’m a bit of a stickler for a routine). If there was ever a night that they didn’t want to read a book (rare!), my oldest would ask us to tell her a story. If we started with anything other than, ‘Once upon a time’ and ended with anything other than ‘Happily Ever After’, we were instantly corrected.


Where does new technology come in? An app is a great way to learn to read. And it’s a guilt-free excuse to let the kids use the iPad! When learning to read books, kids are dependent upon their index finger pointing to words and saying them aloud simultaneously. In most apps, this is done automatically with words highlighting or being underlined while spoken by a narrator. There are also options to turn the narration off so that your child can read alone. Other ways to introduce a love for words and letters is stenciling. Tracing is not only important for recognition, but also for muscle-memory and small-motor control.

Using the iPad as a learning tool not only allows parents to continue the use of a device that has gained popularity with their kids, but it also helps children gain necessary life skills. Reading along with the ponies from My Little Pony or the trucks like Chuck from Chuck & Friends, and reading classic books like Velveteen Rabbit and Thumbelina – these are brands that win with kids and story lines that contain popular, important messages.

Apps today make it easy to build a love of words and stories with your kids. To visit the full library of Ruckus Media Apps, please click here.

Day #10 of Holiday Free Family Fun with Jenn Jacura

Posted by ruckusholly on December 22nd, 2011

Advent CalendarWe are continuing 12 Days of Holiday Free Family Fun with our friends at ZiggityZoom.  Our tenth guest blogger is Jenn Jacura who  shares her over-opinionated view and tidbits about living with a special needs daughter at Princess Prose.  She leads a pampered, over-indulged life with her geek husband and is fairly certain that the world revolves around her.  You can also find her on Twitter at @PrincessJenn and Facebook at http://www.facebook.com/theprincessprose.

When asked how she keeps her special needs child busy during the holidays, Jenn said:

Over the years we’ve created our own Christmas traditions to suit raising a special needs child. This means understanding that many things that are holiday related can simply be too overwhelming for our daughter (taking her to a mall during the month of December?  Ha!  Not a chance).  It also means learning to go with the flow, and leave behind some of the ‘holiday rules’.

We’ve incorporated an advent calendar to help manage the expectations around Christmas.  And part of the advent calendar is breaking that major Christmas rule “Don’t open presents before Christmas day!”.  I can hear you all gasping in shock.  Yes, it’s true.  We allow our daughter to open her presents early and throughout the month of December.  Once or twice a week, her calendar will hold a special card that allows her to open one gift that day.

I think it’s a great practice, that doesn’t have to be reserved for special needs kids, though.  Allowing a child to open one present a week allows them to spend days enjoying it and playing with it before they move on to the next one.  And then on Christmas morning our daughter still gets to enjoy opening her stocking and presents from Santa.

I encourage all parents to take a look at what part of their Christmas routine is stressing them (or their kids) out, and CHANGE it!  I promise that Santa won’t leave you a lump of coal in your stocking if you do.

Visit ZiggityZoom.com for today’s 10th Day of Christmas Free Family Fun Printable Snowflake WORD Worksheet and to win a FREE Ruckus app!ziggity zoom

 

Day #2 of Holiday Free Family Fun with Shari Simpson-Cabelin

Posted by ruckusholly on December 14th, 2011

Shari Simpson-CablinWe are continuing 12 Days of Holiday Free Family Fun with our friends at ZiggityZoom.  Our second guest blogger is Shari-Simpson-Cabelin of DustyEarthMother.com.   Shari writes and rants in her rowdy red-haired way at “Earth Mother just means I’m dusty”, Aiming Low and NJ Mommy Poppins.  You can also follow her over on Twitter at @DustyEarthMom.

When asked how she keeps her kids busy thinking about giving back during the holidays, Shari said:

I try very hard to keep my kids busy with thinking about giving back to others during the holidays: we are helping to wrap gifts at a food pantry, and making care packages for homeless kids. And it’s possible that a tiny bit of this is actually sinking it, as evidenced by my daughter’s funny letter to The Man in Red: “Dear Santa, please bring gifts to poor kids. And when you’re done, I’d like—“ and the list goes on and on, of course. Yes, maybe my kids won’t be winning any humanitarian awards any time soon, but at least they’re thinking about others! A little bit. A very little bit. Hey, I’ll take it.

Visit ZiggityZoom.com for today’s 2nd Day of Holiday Free Family Fun Printable- adorable  Trendy Christmas Cupcake Wrapper, and head over to Ziggity Zoom’s blog to win a free Ruckus app today!

 

Inspiring a Whole New Generation with Crayola

Posted by ruckusholly on December 12th, 2011

Crayloa

This is an announcement we have been waiting to make and we can’t hold it in any longer!

We are thrilled to announce our latest partnership with Crayola, the market leader in children’s creative expression products, and a brand that all children and parents know and love.  With them, we’ll be developing interactive Crayola storybook applications that will build creative thinking and literacy skills, two sets of skills that are important to the development of every child.   Each story will be told with the child’s choice of object and color, and will lead to multiple stories.

The first three titles, to be available for iPhone, iTouch and iPad will be Color Me Early Concepts: Caterpillar’s Colors, Color-Me Adventures: Find that Dragon and Color-Me Stories: Picture Day will launch in January. Yes, that soon! Android releases will follow later in the year.

Together, we’re going to continue to inspire a whole new generation of digital natives.  Read more about our partnership with Crayloa here and stay tuned to this blog for more news and announcements.

“LIKE” Ruckus Media Group on Facebook to Benefit the Children of St. Jude

Posted by ruckusholly on December 6th, 2011

facebook

This holiday season, we’re making it really easy for you to help us raise money for St. Jude Children’s Research Hospital®.

First we put our entire library on sale during the week of Thanksgiving and we donated 100% of all net proceeds to the cause ($1.39 per app).  The Rabbit Ears apps continue to be priced at $1.99 until the end of the month, and all proceeds are going toward this important cause, so don’t forget to stock up on these great stocking stuffers and Hanukkah gifts.

Now, we’ve come up with another way to donate funds to the lifesaving work of St. Jude.  All you have to do is “Like us” on Facebook and we’ll donate .25 cents to St. Jude.  If we reach 1,000 fans by December 31st, we will donate 100% of the total donation.*

Please invite your friends to like us on Facebook today so we can make our goal!

*Maximum donation amount from the Facebook campaign is $250.

 

 

 

 

Black Friday Shopping to Support a Cause

Posted by ruckusholly on November 22nd, 2011

Ruckus Media St. Jude promotionThis Thanksgiving, we are giving back.  With EVERY Ruckus app sold, we are donating 100% of the net proceeds to the children of St. Jude Children’s Hospital®.  Not only can you get a head start on your holiday shopping  (apps do make great stocking stuffers!), but you will support a wonderful cause.  In addition, we are dropping the price of all our apps to $1.99 each.  It’s truly Black Friday Shopping to support a cause.

It’s the eighth annual Thanks and Giving campaign, a holiday campaign that asks shoppers to “Give thanks for the healthy kids in your life, and give to those who are not,” and we’re proud to be a partner to help make a difference in these children’s lives.

Beginning today and running over Black Friday and through Monday, November 28th, 2011, we  will donate to St. Jude 100% of the net proceeds ($1.39) of the company’s entire digital library including the iTunes bestseller MY LITTLE PONY: TWILIGHT SPARKLE, TEACHER FOR A DAY and Moms’ Choice award winner CHUCK AND FRIENDS: FRIENDS FOR THE LONG HAUL, both featuring beloved Hasbro characters; holiday Read-Play-and-Record-Along classics THE NIGHT BEFORE CHRISTMAS and THE VELEVETEEN RABBIT, both told by Meryl Streep; among many other interactive storybooks. You will be supporting the hospital’s lifesaving mission of finding cures and saving children with cancer and other deadly diseases.

To learn more about the Thanks and Giving campaign and its partners, please visit www.stjude.org or call 1-800-4STJUDE. To purchase Ruckus’ interactive storybooks for iOS mobile devices and help support this campaign during the holiday season, visit the Ruckus Media Group page at iTunes.

Happy shopping!

 

Thanks and Giving All Week on The Today Show

Posted by ruckusholly on November 21st, 2011

Today Marlo Thomas appreared on NBC’s TODAY Show to ask the public to help save the lives of children stricken with cancer and other deadly diseases.  Watch the clip here:

 

Visit msnbc.com for breaking news, world news, and news about the economy

Thomas, the national outreach director of St. Jude Children’s Research Hospital, is appearing on the top-rated morning show to raise awareness of the St. Jude mission of finding cures and saving children during the hospital’s annual Thanks and Giving campaign.

Thanks and Giving is a holiday campaign that unites shoppers, celebrities and national corporate partners to help find cures and save children.   We are thrilled to be joining forces with St. Jude this holiday season  to “give thanks for the healthy kids in your life, and give to those who are not.”

Between now and December 31, we will donate 100% ($1.39) of the net proceeds of our classic Read-Play-and-Record Along Rabbit Ears interactive storybooks to the St. Jude cause. Buying an app will give you, the consumer, a dual purpose. For example, when you pick up a copy of The Velveteen Rabbit told by Meryl Streep, not only will you be providing quality story-telling to your child, but you will also be supporting the lifesaving work of finding cures and saving children with deadly diseases. Plus, for a limited time, all of our Rabbit Ears apps will be priced at $1.99.  Not only are our apps on sale, but you can feel good about making a donation to this important charity, knowing that $1.39 of each download goes to help save a child’s life.

The apps that are on sale include: Pecos Bill told by Robin Williams, The Velveteen Rabbit  and The Night Before Christmas told by Meryl Streep, John Henry told by Denzel Washington, Tom Thumb told by John Cleese, Goldilockstold by Meg RyanJohnny Appleseed told by Garrison Keillor, The Steadfast Tin Soldier told by Jeremy Irons andThree Little Bears told by Holly Hunter.  In addition we are releasing two NEW stories during this time period, as well, both launching today: Thumbelina told by Kelly McGillis and Paul Bunyan told by Jonathan Winters.

We are so honored to be amongst a prestigious group of partners teaming up with St. Jude during this fabulous, important campaign (check out the list here), and we hope that you head to  iTunes today to purchase our interactive storybooks.  To learn more about the St. Jude Thanks and Giving campaign or to make a donation, go here.

We’ll have more big news tomorrow about this partnership, so stay tuned.