This past weekend we attended She Streams 2011 in New York City where we met and bonded with a few hundred social media moms. As our friend, Rebecca Levey, from Beccarama.com stated in her recent blog post, “Once upon a time there was Lucille Ball – and then there was Oprah – women who owned their production companies, not just starred in the show. Now, with the internet and social media, building a mini-media empire is truly within reach of women who have the gumption and work ethic to do it.” We can’t agree more. The conference focused on branding, technology, video and really bringing women to the forefront of the social media phenomenon. Maria Bailey of BSM Media did a terrific job of pulling together great, informative sessions on various facets of the field, all presented by social media experts. We were also very excited to meet so many of of our faithful supporters.
As a member of the Ruckus Media team, I attended and appreciated several of the branding and vlogging sessions, but what I really got excited about was the session called “Taking Your Brand Mobile” with Lynette Mattke and Lorainne Ackemann. Lynette works at another app develper and creator, PicPocket Books, and Lorainne is the brains behind Moms with Apps, a collaborative group of family-friendly developers seeking to promote quality apps for kids and families. We get a lot of satisfaction through our relationship with Lorainne and Lynette. They have been supportive of our efforts and it was a pleasure to meet them both in real life. They really focus on helping us market our apps to parents and share our best practices with one another. They share the goal of helping everyone to think about healthy intersections of kids & technology. They gave an excellent presentation and I wanted to share the nuts & bolts that I took away. For all of you looking to develop an app and take your brand mobile, there are some great tools and pieces of advice.
Why are you going mobile?
- To launch a new mobile product?
- To keep your existing brand current?
- To make money?
- To add value to your customer base?
- Know your goals upfront so you can match your expectations accordingly.
- Knowing your goals upfront will help form realistic expectations about
budget, ROI and timeframes for the app.
Competition: What else comes close?
- What other apps like yours are already out there?
- What platform are they on?
- How much are they?
- What are the reviews?
- Are they successful?
- Who developed it?
- How did they market it?
How are you going to build it?
- Are you a programmer?
- Is someone you know a programmer?
- What about graphics and audio
- Finding a contractor?
- Going overseas?
- What is your budget?
- What is your project’s ROI?
- iOS (Apple App Store)
- iPhone/iPod Touch
How are people going to find it?
- Price structure / promotional pricing
- iTunes category
- Ratings & reviews
- App review sites
- Social media (Facebook, Twitter, YouTube)
- Promo codes
- Press releases & PR coverage
- Bright Start Apps & MemeTales
What happens when you’re live?
- New releases
- Featured by Apple?
- What’s hot?
- New & noteworthy
- Top charts
- The ups and downs
- Features – What’s Hot, New & Noteworthy, New Releases
- Charts & rankings
- iTunes reviews
- Metadata (iTunes App Description)
- Moms with Apps developer forum: http://forum.momswithapps.com
- Blog categories on “app development” and “app marketing“