Archive for the ‘Social Good’ Category

Inspiring Kids and Families to Connect with Animals and the Natural World

Posted by ruckusholly on January 17th, 2012

It’s another exciting day here at Ruckus Media.  We told you that we had a lot in store for 2012 and today we want to tell you about our partnership with SeaWorld Parks & Entertainment.  Together, we are launching a multi-year licensing deal to create digital storybooks that will inspire kids and families to connect with animals and the natural world. The stories will be based on SeaWorld’s animals, attractions and education and conservation efforts.

With this partnership, we’re growing our list of brands and favorite characters — adding to Hasbro and Crayola — but branching into a subject that kids and families love — science, nature, the environment.

We are also continuing to expand our emphasis on Social Good, following up our campaign with St. Jude Children’s Hospital.  Reflecting SeaWorld’s commitment to conservation, a portion of all the proceeds from the digital interactive books will be donated to the SeaWorld & Busch Gardens Conservation Fund. The Fund is a non-profit charitable foundation that supports wildlife research, habitat protection, animal rescue and conservation education around the world.

The first three books in the SeaWorld series will launch this spring, including three interactive storybooks for kids ages 3 to 8 thatSeaWorld appeal to emerging, beginning and independent readers. The interactive storybooks will connect kids with SeaWorld’s killer whales, penguins and sharks and will be available at the App store for Apple mobile devices. New children’s storybook apps will be released throughout the year.

For more information about our partnership with SeaWorld, read the press release that went out earlier.

Join Our Twitter Party to Discuss Teaching Our Children the Importance of Giving Back on December 6th at 9pm EST

Posted by ruckusholly on November 28th, 2011

St Jude HospitalAs you know, we have partnered with St. Jude Children’s Research Hospital® to help children who need it most this holiday season. It’s an honor to be involved with an organization that cares so much about children and their well-beings as much as we do.

Being involved in this phenomenal campaign has made us think about our own children and how they’re never too young to learn the value of helping others. As we know, children learn by watching their parents. Take talking, for instance. We talk to our children from the time they’re babies and, after a while, they start talking back. We know that if they see us reading, chances are they will learn to love it, too. We can also model compassion and generosity. If children see us donating our time, money, and belongings, they will learn to do the same.

As parents ourselves and producers of educational products, we care a lot about this topic, so we thought we’d spend this month’s Twitter Party sharing tips and encouraging others to raise their children to help others. For this conversation, we are partnering up with our friends at @StJude and a few of the campaign’s partners.

Come hang out with us on Tuesday, December 6 from 9-10pm EST at hashtag #stjuderuckus on Twitter (or on TweetGrid, TweetDeck or TweetChat, whichever platform you prefer. @StJude will be on hand, and @mommymentor@ciaomom, @amotherhoodblog, @complicatedmama@saving4today and @primetimeparent will be on board to moderate the discussion, and as usual, we’ll great giveaways including plenty of Ruckus apps, St. Jude merchandise and more.  You must RSVP on Twitvite and be at the party to be in the running for the prizes.

To learn more about St. Jude Thanks and Giving campaign and its partners, please visit www.stjude.org or call 1-800-4STJUDE. To purchase Ruckus’ interactive storybooks for iOS mobile devices and help support St. Jude during the holiday season, visit the Ruckus Media Group page at iTunes.

If you’re not already following us, we’re on Twitter at @RuckusMedia.  RSVP for the Twitter party here and while you are at it, please join us on Facebook  for the latest and greatest on Ruckus. Be sure to check out our videos on You Tube, sign up for our RSS feed and pick up our apps on iTunes.

The App Divide Twitter Party Wrap Up

Posted by ruckusholly on November 18th, 2011

child with ipad

Last night we gathered with our followers on Twitter to talk about “The App Divide: Screen Time and Our Kids.”  Like many of you, we read the NY Times piece on this topic, amongst many others, titled “Screen Time Higher Than Ever for Children Study Finds”.  It talked about the results of a study conducted by Common Sense Media that came up with new findings regarding children and their use of screen time.

The report found that:

- Children under 8 are spending more time than ever in front of screens

- There is an emerging “app gap” in which affluent children are likely to use mobile educational games while those in low-income families are the most likely to have televisions in their bedrooms.

- Almost half the families with incomes above $75,000 had downloaded apps specifically for their young children, compared with one in eight of the families earning less than $30,000.

- Half of children in the study under 8 had access to a mobile device like a smartphone, a video iPod, or an iPad or other tablet.

- The report found that despite more than a decade of warnings from the American Academy of Pediatrics that screen time offers no benefits for children under 2.

As a digital media company, we find the whole report fascinating and we wanted to talk about it.  So, we gathered our friends, @momtodaniellethechattymomma,@davidbfox and @huppiemama to help guide the discussion.

Here are some of the things people had to say about the topic:

 

About the amount of time kids are spending with screen time:

IrishRed02: my children spend about 1 hour in front of a screen a day and maybe 30mins in front of a diff screen like ipad or iphone

iPad_storytime: I believe that all screens are not created equal & some screen time is more ‘nutritious’ 4 kids than others

lmmccollister: We limit time, they need to spend time playing outside also. We think we raise very rounded children!!

momtodanielle:  My daughter enjoys playing with my iPad.She is in first grade,learning how to read. I choose educational apps.

Alex_Marichal: I don’t think strictly limiting screen time helps; just places more value on it; should be an understanding of moderation.

 

About the App Gap:

HC_Lawrence: The pricing is not the problem it’s access to the tablets. But perhaps libraries can fill that gap inhouse.

RuthSpiro: Library funding is being cut way back, many can’t even buy new books.

reneereads: its a little like when computers first came into our homes, great digital divide then too.

Michael_Parsons: I think it has to do with surroundings and possibilities honestly I’m sure is comparable 2 other educational means.

lynleystace: I used to think I’d never let my kid have a TV in her room, but can watch TV on mobile devices, so harder to stop it now.

libraryvoice: We worried abt kids spending too much time consuming junk on TV. Then came Sesame Street. It’s all how you use the tool.

iPad_storytime: I predict that in the long-term, access to tablets will bring digital books to kids who aren’t reading at all now.

 

On calling the IOS device a babysitter:

lynleystace: I think the word ‘babysitting’ when used in regards to technology can have unfortunate connotations.

beeacutie2: So true and it has helped me on the airplane, but that was all, I could not let him just stare at it all day!

TheChattyMomma: The honest answer is everyone who has kids playing w/smartphones uses them as babysitters. Yeah, I said it!

HuppieMama: Children want to be little mommies & daddies. They observe closely and imitate.

HC_Lawrence: It’s not a babysitter no more than a book is one unless it’s mindless. Lot of good educational apps and books available.

 

On what age is appropriate to buy IOS devices for children:

lynleystace: My daughter was 2 when she started using an iPad. TBH, she doesn’t like it all that much.

mistisikes: My 3 yr old uses a computer– usually learning games, websites like Starfall.

HuppieMama: I was actually surprised to see that the new kids tablets are ages 4+. Seem appropriate for 2+.

mistisikes: Kids have no fear with technology… It has always been part of their world.

momtodanielle: Am I the only one that feels that today’s technology is mind blowing?

On the benefits of iPads to children:

petritiasylves: creativity and imagination.

mellanhead: educational, there are alot of apps to help with counting, math and such.

TheChattyMomma: Kids hand eye coordination, comprehension, language skills, and thinking skills are improved w/apps!

lynleystace: It’s hard to know the exact benefits of apps, though I suspect there are many. We need more formal studies.

CuteMonsterDad: An intuitive interface which allows easy navigation and motor skill development.

 

On whether people use the library to check out apps:

libraryvoice: I think that’s a real opportunity for public libraries to play a role.

HuppieMama: Instead of learning to read at the library, they are learning to read thru computers, iPads, smart phones.

IrishRed02: that would be great if libraries would start renting or allowing use of tablets.

RuthSpiro: Library funding is being cut way back, many can’t even buy new books.

 

Stay tuned to news about our next Twitter party scheduled for December 6th with our friends at St. Jude about raising an altruistic child. 

 

 

 

 

Buy an App, Help Save Lives

Posted by ruckusholly on November 15th, 2011

A few years ago, our CEO, Rick Richter, worked on a book at Simon & Schuster Books for Young Readers with Marlo Thomas titled Thanks and Giving.  It was a collection of stories, poems, and written music about helping others and appreciating what we have. He never forgot this project, and it gives our current partnership even more meaning.

We are working with St. Jude Children’s Research Hospital®, the hospital that Marlo Thomas’ father founded, this holiday season on the St. Jude Thanks and Giving campaign, a holiday program that asks shoppers to “Give thanks for the healthy kids in your life, and give to those who are not,” while shopping this holiday season.

Between now and December 31, we will donate 100% ($1.39) of the net proceeds of our classic Read-Play-and-Record Along Rabbit Ears interactive storybooks to the St. Jude cause. Buying an app will give you, the consumer, a dual purpose. For example, when you pick up a copy of The Velveteen Rabbit told by Meryl Streep, not only will you be providing quality story-telling to your child, but you will also be supporting the lifesaving work of finding cures and saving children with deadly diseases. Plus, for a limited time, all of our Rabbit Ears apps will be priced at $1.99.  Not only are our apps on sale, but you can feel good about making a donation to this important charity, knowing that $1.39 of each download goes to help save a child’s life.

The apps that are on sale include: Pecos Bill told by Robin Williams, The Velveteen Rabbit  and The Night Before Christmas told by Meryl Streep, John Henry told by Denzel Washington, Tom Thumb told by John Cleese, Goldilocks told by Meg Ryan, Johnny Appleseed told by Garrison Keillor, The Steadfast Tin Soldier told by Jeremy Irons and Three Little Bears told by Holly Hunter.  In addition we are releasing two NEW stories during this time period, as well, both launching today: Thumbelina told by Kelly McGillis and Paul Bunyan told by Jonathan Winters.

We are so honored to be amongst a prestigious group of partners teaming up with St. Jude during this fabulous, important campaign (check out the list here), and we hope that you head to  iTunes today to purchase our interactive storybooks.  To learn more about the St. Jude Thanks and Giving campaign or to make a donation, go to the St. Jude Children’s Research Hospital web site.