It’s another exciting day here at Ruckus Media. We told you that we had a lot in store for 2012 and today we want to tell you about our partnership with SeaWorld Parks & Entertainment. Together, we are launching a multi-year licensing deal to create digital storybooks that will inspire kids and families to connect with animals and the natural world. The stories will be based on SeaWorld’s animals, attractions and education and conservation efforts.
With this partnership, we’re growing our list of brands and favorite characters — adding to Hasbro and Crayola — but branching into a subject that kids and families love — science, nature, the environment.
We are also continuing to expand our emphasis on Social Good, following up our campaign with St. Jude Children’s Hospital. Reflecting SeaWorld’s commitment to conservation, a portion of all the proceeds from the digital interactive books will be donated to the SeaWorld & Busch Gardens Conservation Fund. The Fund is a non-profit charitable foundation that supports wildlife research, habitat protection, animal rescue and conservation education around the world.
The first three books in the SeaWorld series will launch this spring, including three interactive storybooks for kids ages 3 to 8 that appeal to emerging, beginning and independent readers. The interactive storybooks will connect kids with SeaWorld’s killer whales, penguins and sharks and will be available at the App store for Apple mobile devices. New children’s storybook apps will be released throughout the year.
For more information about our partnership with SeaWorld, read the press release that went out earlier.