Archive for the ‘Velveteen Rabbit’ Category

Macaroni & Cheese Chef, Boo-Boo Kisser, Monster Scarer, and Reading Teacher

Posted by allyson on March 27th, 2012

… are just some of the many roles parents play.

I remember when I first learned to read. I remember when the words to my very favorite children’s book, Clotilda,  started to becomes clearer and sounding them out started to become easier.

I think about my childhood often as my oldest daughter, who at three-and-a-half, is starting to remind me of myself at that age. She has learned to write the letters in her name and while she struggles with the ‘Y’ every time, when she finally does get it, the proud look on her face warms my heart. Her interest in books is getting more and more profound. She asks me every day if today is “library day” and points out the Library when we drive through town.

(c) Cass Just Curious Photography

Where do parents begin to teach their kids to read? I think it starts with building a love for books and stories. Town libraries offer free, weekly story-times, some for babies as young as 6-months. We’ve read books before bed nearly every single night since my kids were infants (I’m a bit of a stickler for a routine). If there was ever a night that they didn’t want to read a book (rare!), my oldest would ask us to tell her a story. If we started with anything other than, ‘Once upon a time’ and ended with anything other than ‘Happily Ever After’, we were instantly corrected.


Where does new technology come in? An app is a great way to learn to read. And it’s a guilt-free excuse to let the kids use the iPad! When learning to read books, kids are dependent upon their index finger pointing to words and saying them aloud simultaneously. In most apps, this is done automatically with words highlighting or being underlined while spoken by a narrator. There are also options to turn the narration off so that your child can read alone. Other ways to introduce a love for words and letters is stenciling. Tracing is not only important for recognition, but also for muscle-memory and small-motor control.

Using the iPad as a learning tool not only allows parents to continue the use of a device that has gained popularity with their kids, but it also helps children gain necessary life skills. Reading along with the ponies from My Little Pony or the trucks like Chuck from Chuck & Friends, and reading classic books like Velveteen Rabbit and Thumbelina – these are brands that win with kids and story lines that contain popular, important messages.

Apps today make it easy to build a love of words and stories with your kids. To visit the full library of Ruckus Media Apps, please click here.

Free Classic Story App to Kick Off Your Holiday Season

Posted by ruckusholly on December 16th, 2011

Velveteen RabbitIt is our pleasure to announce that The Velveteen Rabbit, as told by Meryl Streep, our interactive storybook application produced with our friends at Rabbit Ears, is now available FREE of charge via the App store (regularly $3.99) until Christmas Day, December 25th, 2011.  It’s our way of showing our gratitude for your support and to welcome in the new year by bringing this classic story into the life of your children.

While you’re downloading your free app, don’t forget that from December 26th through the end of the year, you can download all of our classic Read-Play-and-Record Along Rabbit Ears interactive storybooks apps at the special price of $1.99 and we will donate 100% of the net proceeds ($1.39) to dying children at St. Jude Children’s Hospital. Saving lives has never been so easy and this much fun.

The apps that are on sale to benefit St. Jude include Pecos Bill told by Robin Williams, The Velveteen Rabbit  and The Night Before Christmas told by Meryl Streep, John Henry told by Denzel Washington, Tom Thumb told by John Cleese, Goldilocks told by Meg RyanJohnny Appleseed told by Garrison Keillor, The Steadfast Tin Soldier told by Jeremy Irons and Three Little Pigs told by Holly Hunter.  In addition we are releasing two NEW stories during this time period, as well, both launching today: Thumbelina told by Kelly McGillis and Paul Bunyan told by Jonathan Winters.

Happy holidays, friends.  Now get to iTunes and start downloading apps to stuff into your child’s stocking this Christmas or to give on one of the eight nights of Hanukkah!