Today Marlo Thomas appreared on NBC’s TODAY Show to ask the public to help save the lives of children stricken with cancer and other deadly diseases. Watch the clip here:
Thomas, the national outreach director of St. Jude Children’s Research Hospital, is appearing on the top-rated morning show to raise awareness of the St. Jude mission of finding cures and saving children during the hospital’s annual Thanks and Giving campaign.
Thanks and Giving is a holiday campaign that unites shoppers, celebrities and national corporate partners to help find cures and save children. We are thrilled to be joining forces with St. Jude this holiday season to “give thanks for the healthy kids in your life, and give to those who are not.”
Between now and December 31, we will donate 100% ($1.39) of the net proceeds of our classic Read-Play-and-Record Along Rabbit Ears interactive storybooks to the St. Jude cause. Buying an app will give you, the consumer, a dual purpose. For example, when you pick up a copy of The Velveteen Rabbit told by Meryl Streep, not only will you be providing quality story-telling to your child, but you will also be supporting the lifesaving work of finding cures and saving children with deadly diseases. Plus, for a limited time, all of our Rabbit Ears apps will be priced at $1.99. Not only are our apps on sale, but you can feel good about making a donation to this important charity, knowing that $1.39 of each download goes to help save a child’s life.
The apps that are on sale include: Pecos Bill told by Robin Williams, The Velveteen Rabbit and The Night Before Christmas told by Meryl Streep, John Henry told by Denzel Washington, Tom Thumb told by John Cleese, Goldilockstold by Meg Ryan, Johnny Appleseed told by Garrison Keillor, The Steadfast Tin Soldier told by Jeremy Irons andThree Little Bears told by Holly Hunter. In addition we are releasing two NEW stories during this time period, as well, both launching today: Thumbelina told by Kelly McGillis and Paul Bunyan told by Jonathan Winters.
We are so honored to be amongst a prestigious group of partners teaming up with St. Jude during this fabulous, important campaign (check out the list here), and we hope that you head to iTunes today to purchase our interactive storybooks. To learn more about the St. Jude Thanks and Giving campaign or to make a donation, go here.
We’ll have more big news tomorrow about this partnership, so stay tuned.